LAS VEGAS -- MGM Resorts International and entertainment company AEG say their 20,000-seat arena being built behind the New York-New York casino-hotel on the Las Vegas Strip will feature Coca-Cola beverages and Toshiba technology.
The companies announced the sponsorship deals with Toshiba and Coca-Cola on Tuesday and said the arena will be an entertainment and technology experience unlike any other.
While an area of gravel may not look like much now, in a year, it will be known as the Toshiba Plaza. Toshiba also gets naming rights to a two-acre plaza outside the entrance where an elevated outdoor stage is being built for additional concerts and events.
Twenty thousand spectators will pass a 200-foot electronic billboard and there will be more than 500 smaller screens inside and a space called Las Vegas Interactive.