A Las Vegas Hotel known more for its wild pool parties and loud rock concerts is switching things up a bit. The Hard Rock Hotel and Casino has decided to target the conference crowd by adding 18,000 square feet of meeting space that can house conventions.
According to the Las Vegas Convention and Visitors Authority, convention attendance in the city is up 14 percent so far this year.
The property, known more for rock stars and pool parties is already a major player in the convention business. Typically, 25-32 percent of their rooms are occupied by conventioneers.
"A lot of our groups are continuing to grow, and they were getting to a point where they were getting squeezed out of the space that we had," said Jody Lake, Hard Rock's C.O.O.
With this latest addition, the Hard Rock will have 110-thousand square feet of convention space. At least ten strip properties have more space, but Lake insists the Hard Rock is unique... Read More