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MGM arena to serve Coca-Cola, feature Toshiba products | News

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MGM arena to serve Coca-Cola, feature Toshiba products
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MGM Resorts arena rendering

LAS VEGAS -- MGM Resorts International and entertainment company AEG say their 20,000-seat arena being built behind the New York-New York casino-hotel on the Las Vegas Strip will feature Coca-Cola beverages and Toshiba technology.

The companies announced the sponsorship deals with Toshiba and Coca-Cola on Tuesday and said the arena will be an entertainment and technology experience unlike any other.

While an area of gravel may not look like much now, in a year, it will be known as the Toshiba Plaza. Toshiba also gets naming rights to a two-acre plaza outside the entrance where an elevated outdoor stage is being built for additional concerts and events.



Twenty thousand spectators will pass a 200-foot electronic billboard and there will be more than 500 smaller screens inside and a space called Las Vegas Interactive.



"Let us say there's a Taylor Swift concert that night, if you downloaded the stadium app, it will sense that it's you. If you post to Instagram or Facebook, it will pull your pictures right up on the board," said Bill Melo, chief marketing executive with Toshiba America Business Solutions. 



The price tag for Toshiba's founding partnership with the Las Vegas arena is a seven figure payout annually for 10 years.



"We are a global company so this is one of the markets in the world where you will get people from all around the world," Melo said.



So far, there are currently 300 construction workers who have put in 220,000 hours on the project.


MGM Resorts and AEG are still seeking a sponsor to put their company name on the $375 million arena expected to open in a year.

It could play host to a new NHL team if the hockey league decides to expand to Sin City. Even if it doesn't the arena is expected to fill calendars with events and concerts.

(Associated Press contributed to this report.)
































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